Teri Maa Ki by Senna Ahmad

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“Teri Maa Ki…” is a tea company geared towards South Asian millennials who just crave a good cup of chai, just like their mothers.

For TMK, I created the logo, packaging and advertisement products

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As part of the advertising package, I created three different characters reflecting the range of people TMK is geared towards. These characters and their stories appear throughout all advertising materials.

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VIVRE COSMETICS by Senna Ahmad

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VIVRE Cosmetics is an all-natural, vegan, ethical makeup brand specializing in Nail Polish and Lipsticks.

Initially, the client had only asked me to do a logo design for them, but then asked me to collaborate with them to build their brand. This included logos, branding guidelines, packaging and bottle designs, and initial social media posts to launch the look and feel of the brand.

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Myers Briggs by Senna Ahmad

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The Myers-Briggs app is a mobile app featuring a test used to determine your Myers-Briggs personality type, as well as explain interactions between different personality types.

INTRODUCTION PAGE  //  This is the first thing users will see when the app is opened. The four options are as follows:    TAKE THE TEST  - Access the official Myers Briggs Personality Test here    YOUR PROFILE  - Users will be able to create a profile that contains information about their personality type and connect with their friends who also have a profile    THE 16 PERSONALITIES  - Here users can access information and read about all 16 personalities    THE INTERACTIONS  - Users can use this to see the professional and personal interactions between two different personality types

INTRODUCTION PAGE // This is the first thing users will see when the app is opened. The four options are as follows:

TAKE THE TEST - Access the official Myers Briggs Personality Test here

YOUR PROFILE - Users will be able to create a profile that contains information about their personality type and connect with their friends who also have a profile

THE 16 PERSONALITIES - Here users can access information and read about all 16 personalities

THE INTERACTIONS - Users can use this to see the professional and personal interactions between two different personality types

TAKING THE TEST  // The MBTI personality test is one that is very intensive and can be intimidating. I broke up the process into 6 parts to make it feel less scary and arduous and included a progress bar for users to track themselves. I also chose to have questions show up one at a time so that users can focus on the question at hand rather than altogether to ensure accurate results and ease of use. Font choices, colors and size are intentionally bold and playful for ease. I wanted the experience of taking this test to be fun rather than “exam-like”.

TAKING THE TEST // The MBTI personality test is one that is very intensive and can be intimidating. I broke up the process into 6 parts to make it feel less scary and arduous and included a progress bar for users to track themselves. I also chose to have questions show up one at a time so that users can focus on the question at hand rather than altogether to ensure accurate results and ease of use. Font choices, colors and size are intentionally bold and playful for ease. I wanted the experience of taking this test to be fun rather than “exam-like”.

RESULTS AND PROFILE PAGE  // Here, the user can see their MBTI personality type. I have given each personality type a symbol that best reflects it's personality. The colors for each letter represents the two different types of personalities.

RESULTS AND PROFILE PAGE // Here, the user can see their MBTI personality type. I have given each personality type a symbol that best reflects it's personality. The colors for each letter represents the two different types of personalities.